Limited Offer
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Limited Offer 〰️
The Founders Field Guide.
Starting a side-hustle?
Building a business?
Creating the next billion-dollar empire?
Get my field guide for all the things you need to get started.
Special launch price: $49 $19
Don’t make these startup mistakes (that I have made before)…
Spending money on stuff that doesn’t matter
Coming up with awesome ideas to solve problems no one cares about
Spending hours / days going down Google rabbit-holes trying to figure out which software to use / platform to subscribe to
Buying courses and attending webinars that have no real impact
Not budgeting enough and realizing part-way through that you don’t have enough money
What you’ll get
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A curated list of tools covering everything from domain names, to email marketing, to content editing. I’ve done all the homework so you at least have somewhere to start.
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A rolodex of contacts. Where to go to find your perfect 3PL partner, a brand designer, or even find a manufacturer. I’ve tried and tested so many of these, these are my picks!
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Cost breakdown. A very current and exhaustive list that shows you exactly how much you should expect it to cost to start a business.
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How to come up with a business idea. If you don’t already have one, this list has a checklist for that, too.
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Ask questions. Make suggestions. This is a LIVING list, because I update it over time as I try and hear about new things. You get to shape how this list evolves.
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Quick guides for things like ‘how to edit content for social’. You’ll figure it out over time yourself, but this helps to shortcut the learning curve.
Why this field guide is worth it:
It’s dynamic.
Unlike static business guides, The Founders Field Guide is a dynamic tool that grows with your business. It's built on real-world experience and updated regularly to reflect the latest info.
No ongoing fee.
You pay once and get access forever, to this and all future versions.
You shape it.
Your questions, ideas, problems, and suggestions shape the way the list evolves so you it becomes more useful over time.
Limited Offer
Limited Offer
The Founders
Field Guide
Get permanent access to this version of the checklist (no subscriptions, no membership fees) plus all future versions.
$49 $19
✺ Frequently asked questions ✺
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My name is Dr Sam Sterling. I have lived and worked all over the world (five countries, seven cities to be exact), consulting for some of the biggest companies in the world (Nike, Apple, Netflix, L’Oreal…). Now I’m building my own company. This list is a mashup of what I’ve learned plus the output of all my own trial and error and research.
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Subiaco is my consulting company. I have no idea if this list is something that people will find useful, so right now I’m using the payment gateway, website, etc. I already have set up instead of building a new one just for this list.
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This list is ideal for anyone thinking of starting a side-hustle, or first-time founders / business owners.
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NO! As you will find out very quickly, businesses these days are sadly run on subscriptions and it gets EXPENSIVE. This is a one-time purchase. The day you pay you get access at that price. The price will go up over time as the content becomes more detailed. Buy early, get it cheaper.