The Founders’ Field Guide
Starting a side-hustle?
Building a business?
Creating the next billion-dollar empire?
This is my working (yes really, I still update it every week or two) field guide with all the things you need to get started.
Special launch price:
Spending money on things that don’t matter
The Founders’ Field Guide tells you where to scrimp and where to save.Coming up with awesome ideas that nobody cares about
There’s a difference between a problem people will pay to have solved and a problem that’s a minor inconvenience…Trying to go too big too early
A big vision is one thing, but building the whole of it day one is a recipe for disaster - this helps you avoid it.Spending hours / days going down Google rabbit-holes trying to figure out which software to use / platform to subscribe to
Enough said.Not budgeting enough and realizing part-way through that you’re short on cash
Think smaller. Think different. Get crafty. You have enough! The Founders’ Field Guide helps with planning.
Don’t make these mistakes
(that I have)…
What you’ll get…
A curated list of tools
Covering everything from domain names, to email marketing, to content editing. I’ve done all the homework so you have somewhere to start.
A rolodex of contacts
Where to go to find your perfect 3PL partner, a brand designer, or even a manufacturer. I’ve tried and tested so many of these, these are my picks!
Cost breakdown
A very current and exhaustive list that shows you exactly how much you should expect to budget to start a business.
How to come up with an idea
If you don’t already have one, this guide has a checklist for that, too.
Ask questions
Make suggestions. This is a LIVING list, because I update it over time as I hear about and test new things. You get to shape how this list evolves.
Quick ‘hack’ guides
For things like ‘how to edit content for social’. You’ll figure it out over time yourself, but this helps to shortcut the learning curve.
Why the Founders’ Field Guide is worth it
It’s dynamic
Unlike static business guides, The Founders Field Guide is a dynamic tool that grows with your business. It's built on real-world experience and updated regularly to reflect the latest info.
No ongoing fee
You pay once and get access forever, to this and all future versions.
You shape it
Your questions, ideas, problems, and suggestions shape the way the list evolves so you it becomes more useful over time.
The ultimate living field guide for anyone starting a side hustle (or an empire). Get permanent access to this and all future versions of the field guide (no subscriptions, no membership fees).
What others
have to say
“This single document took care of weeks worth of Googling, trial-and-error, and reading random reviews from people I don’t even know if I can trust. Amazing.”
Jack S.
“I have no idea why this is so cheap and not a recurring membership. So much value in just one link. It’s like a book you can keep going back to and the info just keeps updating.”
Vanessa L.
“Hands down the best money I have ever spent on my quest to start a business.”
Viv H.
“Thank you so much for putting this together. It’s saved me so much time and money. So grateful for u! <3”
Gemma L.
Got questions?
I have answers…
Get in touch! Please give me a day or so to reply.